Alterna Haircare
Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.
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The Alterna Difference
Redefining alterna-tive beauty since 1997, Alterna formulas are pure, proven and professional. When our unique blend of marine actives combine with innovative skincare-inspired technologies, purity meets power.
It's In Our DNA
Our product formulation is scientifically proven and rigorously tested by haircare experts.
Enzymetherapy and Age Control Complex:
- Targeted blend of enzymes and minerals that enhance the absorption of essential ingredients for stronger hair
Reasons to love My Hair My Canvas
Vegan Friendly - PETA Approved - Sulfate Free - Paraben Free - Clean Ingredients - Sustainable Packaging
Why People Love Alterna
Not only does it (Caviar Anti-Aging Restructuring Bond Repair Masque) help heal your split ends, but it also makes your hair stronger so you'll experience less breakage in the future. A win-win!
Marie Claire
My hair felt instantly soft and smooth. My hair looked more tamed and under control when styling. Very impressed!
Jo
Alterna Direct
Read our latest blog posts
Dry Hair vs Damaged Hair – What’s the difference?
Hair Loss: Causes and Treatments
The Cause of Frizzy Hair and What You Can do to Combat It
Alterna FAQs
Do Alterna products contain Parabens, Phthalates, sulfates?
Our products are free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, & Synthetic Color. *Sodium Lauryl Sulfate, Sodium Laureth Sulfate
Are Alterna products animal-tested?
No
Are all Alterna products vegan?
Our Caviar line is not vegan since it contains caviar. Our new My Hair. My Canvas. line is 100% vegan and formulated with vegan botanical caviar.
From what fish is the caviar extract sourced for the Caviar line and is it sustainably harvested?
We sustainably source our caviar from Black Sturgeon in France.
Are you PETA certified?
Yes, our My Hair. My Canvas. Collection is certified by PETA as “Animal Test-Free” and “PETA Approved.”
How do I open the Caviar shampoo and conditioner bottles?
Twist the silver cap to the left just about a quarter of a rotation and turn the bottle upside down. Then squeeze the bottle to dispense the product through the silicone nipple in the cap which opens automatically to let the product out. The cap when locked pressurizes the bottle to keep product from leaking out. When unlocked, it allows product to dispense easily when squeezing the bottle. We also recommend leaving the bottles in the locked position upside down in the shower to keep the product close to the dispenser to allow for easy dispensing when unlocked.