Privacy Policy for Alterna Direct

Last Updated: 23/09/2025

At Alterna Direct, your privacy is very important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.alternadirect.co.uk/. Please read this policy carefully to understand how we handle your personal information.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, shipping/billing address, and payment details when you make a purchase or create an account.

• Non-Personal Information: Browser type, IP address, device type, pages visited, and usage data collected automatically through cookies and similar technologies.

• Account Information: Login credentials if you register on our site.

• Communication Data: Information you provide when you contact us (e.g., via email, forms, or chat).

2. How We Use Your Information

We use the information collected for:

• Processing and fulfilling orders.

• Providing customer support.

• Sending order updates, promotional emails, and newsletters (if you opt-in).

• Improving website functionality, user experience, and services.

• Preventing fraud and ensuring website security.

• Complying with legal obligations.

3. Sharing Your Information

We do not sell your personal data. However, we may share information with trusted third parties, including:

• Service Providers: Payment processors, shipping companies, and IT service providers.

• Analytics & Marketing Tools: For website performance tracking and marketing campaigns.

• Legal Requirements: When required to comply with applicable laws, regulations, or government requests.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Cookies help us remember your preferences, analyze website traffic, and deliver relevant ads. You may disable cookies through your browser settings, but some features of our website may not function properly.

5. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your information. However, please note that no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information.

• Opt out of marketing communications at any time.

• Restrict or object to certain processing activities.

• Request a copy of your personal data.

To exercise your rights, please contact us at info@alternadirect.co.uk

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

8. Children’s Privacy

Our website is not directed to children under 13 (or the age of consent in your country). We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the “Last Updated” date.

10. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

Alterna Direct
Email: info@alternadirect.co.uk